How to Create Your Personal Brand
Now is the time to create your personal brand for others to remember. There are so many people that have blogs named after themselves, but how many can you recall off the top of your head? Think of people like Michael Jordan, Anthony Robbins, Tommy Hilfiger, Martha Stewart etc. These people were successful at building a brand around their names.
If you are an author, speaker, artist, having a personal brand is perfect for a one-person business. Having a personal brand will help people to recognize and remember your name and what your name represents.
11 ways to promote and create your personal brand
- Take time to reflect on who you are and what you want to represent. It’s your time to create who you want to be, but don’t rush into deciding on who you are because once you go down that road, you will be shaped by how you present yourself to the public. Stick to high values and ethics.
- Strive to be the best at what you are doing. I play pool and I play in leagues. I don’t try to have others perceive me as a professional pool player but if I wanted people to perceive it that way, I would be practicing a few hours a day, joining local tournaments, trying to get ranked and moving to regional and national tournaments to hopefully call myself a pro. Same with your brand, be the best at what you want to represent yourself and never stop learning, in fact strive to be a pioneer in your industry.
- Make your brand an extension of your personality. Don’t let your brand define you, you define your brand. Let your personality come out into your brand. Don’t be 100% all business, have fun with it too.
- Capitalize on what you are good at. Take an assessment at what you love to do and what you are good at and focus in that direction towards building a brand. But remember to always be a student in your industry. Technology is always changing so make sure to stay up-to-date with current trends in your industry.
- Mark your online territory. Make sure you do the following before someone else does (especially someone who may happen to share the same name as you):
- Buy your domain name
- Get your Facebook URL
- Acquire your Twitter handle
- Google+ account
- Build your website. Once you have your domain name and after you consider a logo, font-type, color scheme and such, you can begin building your website. Here’s how to plan out your website along with SEO tips and gathering content.
- Create a template for your brand in Photoshop or another graphic program. Create templates for your logo, blog post feature images, in-blog images, Pinterest pics, Instagram pics and Facebook posts. Once you have a template in place for these items, then you won’t be wasting time trying to recreate the same wheel over and over again. Utilize the same fonts and color schemes across all the platforms.
- Get your brand out there. Volunteer to do a guest blog on a popular blog site related to your brand. Respond to forum questions related to your industry.
- Write your own blog and post on social platforms that make sense. What does that mean? If you blog about food, pinning on Pinterest would be the way to go. If you blog about fitness, YouTube videos describing what you wrote about would be a great avenue for you.
- Create a personal branding statement. If you had to give your “elevator pitch” about yourself, what would you say about yourself in two or three sentences.
- Use professional pictures of yourself. Not that you have to go out and do a photo shoot, but get someone to take a couple of nice pictures of yourself.
Nathan Robertson created a perfect example of how one person created a “multi-personal” brand about his work, his hobbies and his thoughts. When you reach the bottom of his home page, you have learned a lot about who he is.
Additional Resources to Build Your Personal Brand
The following books are excellent resources in learning more about how to build your personal brand and how to market yourself.